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EKU PGA Golf Management Integrates Tablet Technology

V1 Golf Analyzer

EKU’s PGA Golf Management program is one of just 19 in the nation.  Shortly before its beginning in 2006, this 4-1/2 year program became accredited by the PGA of America. When students complete their academic program, plus four internships, they earn a BBA in marketing with the PGM option.

PGA Golf Management is a program for students who love golf.  Entrance into the program requires a handicap of 12 or lower, plus a letter of recommendation.  For fall 2012, EKU’s PGA/GM program has around 100 students enrolled.  Attractively located, EKU draws many students from other states since the next closest university with a PGM program is Clemson University in South Carolina.

For PGA/GM, tablet technology (iPads) adds another element to the program.  These students are going into careers in golf management and operations.  They also travel nationwide on internships where connection with EKU is essential. Tablet technology is making it easier to have lessons outside the classroom to suit this niche group.  Students can even get evaluated by golf professionals via iPad.

In the PGM program, as well as other programs throughout the university, Eastern students have access to tablet technology.  Many students are given iPads for an entire semester or year.

Player Development/Recruiting Coordinator Mr. Ross Lingenfelder said that he does not see any disadvantages to the iPad, at least not in the PGM program.  But he added that, “There is a fine line between benefit to increase knowledge vs. the distraction the tool may cause.”  Mr. Mike Hawksley, Lab Manager for EKU’s School of Business, called the iPad a “great tool, but not for every student” and stated, “in niche corners it has value.”

Students take their iPads along on internships to allow for easy communication.  Most students do have their own laptop.  However, the iPad provides lightweight accessibility in the field, or in this case, on the driving range. 

Student internships take them to places such as Nebraska and New Mexico – and their iPads go with them.  For PGM 349 – Cooperative Education, 14 of the 75 students involved in co-op were given iPads for the duration of their internship. The only issue was the occasional poor connection or wi-fi availability, which will become less significant as communication networks expand.  According to Co-op Coordinator, Mr. Tyler Caviness, “in 2013 every student will take an iPad.” 

In Management 202 – Intro to Golf Instruction, all 25 students received an iPad 2 with the V1 application pre-installed.  The V1 Coaching Software 2010 Simulator in-house system with three cameras surrounding the tee.  Using the V1, students record their golf swings. Now, with the V1 app, every student is provided with inexpensive access to V1 functionality where they learn to analyze head, arm, and ball positioning.  The device shows swing-plane line and performs side-by-side comparisons with golf professionals. Students can also zoom in on little things that the normal eye doesn’t catch.  The V1 app makes the iPad a functional tool for learning in or out of the classroom and, according to Mr. Caviness, has “changed the way we teach.”

by - Jaclyn H. Moore, Graduate Assistant in EKU's School of Business

Related story: "Evolving with Tablet Technology"...

Published on October 15, 2012

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